E-Education Inc. Seeks the Mainstream



The for-profit e-learning company K12 Inc. grew 40 percent last year, generating $385 million in revenue by providing virtual courses to 70,000 students across the country. Connections Academy, another such provider, generated about $120 million in revenue serving up online courses to some 20,000 students. And last month, the education technology company PLATO Learning announced that it is now offering online Advanced Placement courses, marking the first time the company will do so as part of its courseware for school districts.

Experts say for-profit providers of online courses—long seen as an option for home-schoolers and a potential rival to public schools—are breaking into the public education mainstream as more schools mix face-to-face classes and online courses to expand their curricular offerings. With demand for that “blended” approach expected to grow, other players in the online-coursetaking marketplace, such as Apex Learning, Aventa Learning, Compass Learning, and Kaplan Virtual Education, are also seeking business in public schools.

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