Lake Elsinore Unified School District is using billboards, vehicle wraps, banners around town, and word of mouth to boost enrollment at its new online charter school.
To date, advertising and promotional efforts for Southern California Online Academy — which is slated to begin operation on Aug. 11 — has attracted 164 students.
And the district plans to continue its marketing campaign.
The goal is to have 300 students enrolled in the school this year and to continue to boost interest in the program, which provides education via computer and communication with online instructors.
Godinez said that although, it has been a lot of work preparing for an online school, the effort has been rewarding. “I love it,” she said, noting that she has had the previous experience of opening an online school in Idaho.
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